Peggy is the social marketplace that allows you to discover, buy, and sell investment-worthy art. Peggy has partnered with contemporary art galleries from around the world to bring you the best art on the market. Security and trust are at the foundation of Peggy, that’s why we use digital fingerprinting to ensure the art you get is the art you bought. Simply use your phone’s camera to confirm the authenticity of any purchase and register ownership. Peggy gives you the option to sell art on the secondary market—all within the same app. We give royalties back to artists and galleries every time you sell something on Peggy. And by using digital fingerprinting technology, we ensure the authenticity of every work that passes through our virtual doors. Follow artists, galleries, and other collectors to stay up to date with the art world. Plus, curate personalized collections with Pegboards. Make an offer on art that piques your interest. The auction format ensures that everyone gets the opportunity to put an offer in and artists get recognized for the work they do.

Once signed in, Peggy will guide you through a few initial steps to set up your profile. You'll be prompted to add an profile picture, cover photo, short bio line, and a description of your artistic practice. Completing these steps will help you make a great first impression and give other users insight into your work. Once you've set up these details, you'll have full access to your Peggy profile! To get the most out of Peggy, we highly recommend watching our Activation Guide. This video provides an overview of your profile, key sections like the exploratory tabs, and shows you how to use the left sidebar for account settings, creating artworks, and managing your portfolio through the dashboard. Finally, once you’re familiar with the app layout, try using the in-app task manager "Get started with Peggy" at the bottom of your home screen. It’s designed to guide you through further profile activation steps, ensuring you make the most of all the tools Peggy offers. We recommend that artists start by updating their bio and CV, as these serve as an introduction to the Peggy community and give collectors a way to learn more about you and your journey. For a detailed walkthrough, check out our guide on how to update your bio and CV. Happy creating!

To help artists publish their artwork smoothly on Peggy, we’ve outlined the key requirements and steps needed to get your work ready for collectors. Follow this guide to ensure you’ve set everything up correctly and can publish your art with ease. Before publishing, you’ll need to set up your banking information in your profile settings. This one-time setup is crucial, as it enables Peggy to process payouts for primary sales and ensure royalties for secondary sales. Without completed banking information, payouts can’t be processed. Here is a guide to completing your payout. Next, set up your default shipping address in your profile settings. While you can change the address for specific artworks, setting a default address saves time and streamlines the process. Rest assured, your shipping information is private and only used to calculate shipping quotes when collectors place bids. Collectors cannot see your shipping location. Once you’ve completed the preliminary requirements, you’re ready to publish your artwork.

1. Add Artwork: On the left sidebar, click “+ Add Artwork.” This will take you to the “New Artwork” page, where you’ll enter basic catalog information.
2. Artwork Details: Next, you’ll move to the “Artwork Details” page. This is where you’ll enter more detailed information about your piece. At any point, you can save your work as a draft, which will be accessible in your artist dashboard if you need to return to it later.
3. Complete the Digital Fingerprint: Peggy’s unique digital fingerprint feature enables artwork authentication, provenance tracking, and royalty payments. For more detailed guidance on creating a digital fingerprint, check out our [dedicated article on the topic] (insert link). Or, watch our quick fingerprinting guide. Note: Images taken during the fingerprint process are stored on the backend and are not visible to collectors.
4. Add High-Quality Images: You’ll be prompted to upload high-quality images from your camera roll. We recommend starting with a close-cropped image to take advantage of Peggy’s “view in room” augmented reality feature, allowing collectors to visualize your work in their space. For additional guidance, check out our photo editing guide.
5. Set Artwork Details: Finally, you can adjust the artwork’s pickup location (if different from your default shipping address), customize shipping options, and set an asking price.

Once all fields are complete, you have two options:

1. Submit Artwork: Click “Save” and then select “Submit Artwork” to publish it on Peggy, making it available for collectors to discover.
2. Save as Draft: Alternatively, you can choose “Save as Draft” if you’re not ready to publish.

All drafted and published artworks can be accessed in your artist dashboard, where they can be edited at any time. This flexibility allows you to refine your artwork listings to ensure they’re accurate and appealing to collectors.

Creating a digital fingerprint for your artwork is essential for authenticating its provenance and securing a royalty whenever the artwork is resold. Our digital fingerprinting technology enables artists—or gallerists representing them—to create unique, verifiable records of their work, ensuring that collectors can trace its history, legitimacy, and ownership. Here’s how you can get started with this feature in Peggy. The digital fingerprint provides a unique “ID” for each artwork, allowing secure tracking of its ownership history. This technology also guarantees a 5% royalty for the artist on every resale of the artwork. Peggy’s app is compatible with most modern smartphones, allowing artists and gallerists to use high-quality smartphone cameras to capture the optical details necessary for fingerprinting. Currently, digital fingerprints can be created only for two-dimensional, unique works such as:

1. Paintings
2. Works on paper (before framing with glass)

We cannot yet fingerprint three-dimensional works (e.g., sculptures or textiles) or multiples (e.g., photographs or editions). If your artwork falls into one of these categories, please contact support@peggy.com to discuss our new NFC technology, which may be a suitable alternative. Watch our step-by-step video tutorial here for detailed guidance on creating a digital fingerprint for your artwork in the Peggy app. For artworks that aren’t rectangular, such as circular tondo paintings, you’ll need to measure the largest square or rectangular area within the artwork:

1. For circular artworks (e.g., a tondo), enter the dimensions of the square located inside the circle and fingerprint within that area.
2. For irregular shapes (e.g., a trapezoid), enter the dimensions of the largest rectangle within the shape, then proceed to fingerprint that area.

Managing your artworks on Peggy is simple and effective with tools designed to help you stay organized and keep your collection updated. Read this a step-by-step guide (or watch our demo) to managing your artworks:

1. Accessing Your Artworks All the artworks you’ve created can be found in the "Dashboard" section, located in the left sidebar of your Peggy account. Here, under the “Artworks Created” tab, your artworks are organized by their publication status: either Active or Drafted.
2. Editing Drafted Artworks If your artwork is still a draft, you can edit and finalize details to prepare it for publication. Simply select the artwork in question, then look for the three stacked dots in the upper right-hand corner to open the drop-down menu. This menu includes basic editing options to help you make the artwork ready for publishing.
3. Managing Active Artworks For artworks that are already published and active, you have access to additional management options. After selecting an active artwork, open the same drop-down menu (three stacked dots) for options like:
   1. Send Invoice: This tool allows you to issue an invoice to external collectors while waiving the Peggy commission fee. It’s a great way to leverage Peggy’s features while still reaching buyers outside of the platform. Learn how to use this great feature with this demo.
   2. Mark as Sold: Use this feature to mark an artwork as sold if it’s been purchased outside of Peggy. When marking a piece as sold, you’ll have the option to enter the collector’s email, which encourages them to create a Peggy collector profile. This also retains the digital fingerprint of your artwork, which may benefit you if the collector ever resells it on Peggy. Alternatively, you can complete this process anonymously.
4. Tracking Sales To stay on top of your offers and sold pieces, head to the “Sales” section in your Dashboard. Here, you’ll find any pending offers as well as the current status of your sold artworks (e.g., packing & shipping, payment required, etc.).

Regularly updating your artwork availability and status helps ensure a smooth and streamlined experience for you and your collectors on Peggy.

Shipping with Peggy is designed to be easy and cost-effective for both you and your collectors. Collectors cover the shipping cost, and Peggy does not mark up shipping fees. Instead, collectors are presented with the most affordable, reliable shipping options based on location, artwork dimensions, and value.

1. Local Pick-Up Ideal for collectors in the same city, this option minimizes shipping costs and encourages local sales. Only the city location will be visible to collectors until the sale is finalized. If a collector chooses pick-up but can't complete it, our support team will coordinate an alternative shipping solution.
2. Domestic and International Shipping For artworks requiring longer-distance travel, Peggy offers both Domestic and International shipping options with two levels of service:
   1. Self-Ship: With Self-Ship, you handle the packaging and drop-off. ARTA will email you a shipping label—simply attach it to your securely packed artwork and drop it off at the designated courier or collection point. This is a budget-friendly option and works well for smaller pieces.
   2. Full-Service Shipping and Art Handling: For artists seeking a hands-off solution, Full-Service Shipping provides professional packing and transport. ARTA will contact you to schedule a pickup, come to your location, package the artwork, and arrange for shipping on your behalf. This service is best suited for larger artworks, as it offers a white-glove experience, though it is more costly for the collector.

Every shipping option, from local pick-up to full-service, includes transit insurance, ensuring that your artwork is protected throughout its journey. With Peggy, both you and your collectors can feel confident that every aspect of shipping is managed with care, precision, and transparency.

When your artwork sells on Peggy, you can expect a smooth and transparent process from sale to payment. Here’s what you need to know about each stage. There are two main ways a sale can be triggered:

1. Asking Price Met If you’ve set an asking price and receive an offer that meets or exceeds it, a 24-hour auction countdown will automatically begin. This time window serves two purposes:
   1. Availability Check: If your artwork is no longer available, please contact us at support@peggy.com so we can assist.
   2. Offer Opportunity for Interested Collectors: During these 24 hours, any collectors who previously expressed interest will be notified and invited to submit competing offers. If additional offers come in, the timer extends by another 24 hours, ensuring no one misses a chance to bid. When the countdown ends, the artwork will be confirmed as sold to the highest bidder, and Peggy will coordinate the shipping process through our partner ARTA.
2. Offers Below the Asking Price or Without an Asking Price If a collector submits an offer below your set asking price or if no price was listed, you’ll receive a notification. To accept, simply visit your Dashboard and confirm the offer. At this point, the same 24-hour auction countdown will start, allowing other collectors to place competing offers if they wish. Once confirmed, Peggy will initiate the shipping process through ARTA, depending on the options you selected and what the collector prefers.

Throughout the sale process, you can track progress in your Dashboard. Peggy handles payments securely. Here’s how it works:

1. Payout Process: Peggy collects payment and holds it in escrow until the new buyer authenticates the artwork using Peggy’s digital fingerprinting technology. If the buyer doesn’t complete authentication within five days of receiving the artwork, Peggy will release the payment to you automatically.
2. Issues with Payment: If you encounter any issues with receiving payment, please reach out to support@peggy.com for assistance.

Peggy’s commitment to artist royalties means that when your artwork is sold on the secondary market within the app, you’ll receive 5% of the sale. We expect most secondary sales to occur years after the initial transaction, but whenever they do, Peggy will ensure you are paid once the artwork is authenticated by the new collector. For all transactions, Peggy’s commission and credit card fees will be applied.

At Peggy, we believe in transparency and supporting artists. Joining Peggy and listing your artwork is entirely free! We only apply fees at the time of a sale, keeping things simple and fair for our artists. Here's how our commission and fee structure works: Marketplace Sales When you make a sale through the Peggy marketplace, a 20% commission is applied. This fee includes the 2.9% payment processing charge. The commission covers Peggy's efforts in bringing you collectors and managing the entire transaction process, so you can focus on your art. Send Invoice Feature If you already have a collector and just want to use Peggy to handle the payment and shipping support, you can take advantage of our "Send Invoice" feature. In this case, only the 2.9% payment processing fee applies, as Peggy isn't responsible for bringing you the collector. For more details on how to use the "Send Invoice" feature, please check out our guide here.

Lets focus on how to optimize your profile on Peggy to increase visibility and reach as many collectors as possible. Peggy does its part in showcasing artworks to collectors, but artist engagement plays a significant role too. Here are some key tips to help you make the most of your Peggy profile:

1. Link Your Peggy Profile to Social Media One of the best ways to drive visibility for your work is to connect your Peggy artist profile to your social media channels, such as your personal website, Instagram, or LinkedIn. Linking your profile can introduce a wider audience to your art on Peggy, where they can explore your portfolio in full. To link your Peggy profile, follow these steps:
   1. Open the Peggy app.
   2. Go to your profile.
   3. Click the three dots menu in the upper right corner.
   4. Select “Copy Link” or share it directly with your network.
   Each shared link includes your unique artist invite code, which helps build your following on Peggy by automatically adding new followers when they join Peggy through your link. Each new follower will receive future notifications whenever there is activity on your profile, such as when you publish a new piece or when an artwork receives a bid. This keeps your audience updated and engaged with your work, increasing their chances of becoming collectors.
2. Spread Out Artwork Publishing Instead of publishing multiple artworks at once, consider spacing out your posts over time. For example, rather than posting five pieces in a single day, publish one and keep the remaining four in draft mode, releasing them gradually throughout the week. This keeps your profile active and your artwork visible to collectors over time, increasing your exposure with each release.
3. Organize Your Work with Pegboards The Pegboard feature, similar to a Pinterest board, allows you to group your artwork by theme, exhibition, or medium. For example, if you're preparing for an art fair, you can create a Pegboard specifically for the pieces you’ll be showcasing. Pegboards are great for sharing curated sets of your work, and each Pegboard has its own link, making it easy to share with collectors or on social media. Look for the bookmark icon to pegboard artworks.
4. Update Artwork Asking Prices If you publish artwork but haven’t set an asking price, you can set it later to re-surface your artwork at the top of the activity feed. This feature helps keep your work visible and provides collectors an opportunity to view pieces they may have missed. By actively engaging with these features, you’re making it easier for collectors to discover your art and deepen their connection to your story. Try out these tips and see how they can enhance your Peggy experience and expand your reach!