The 2023 word of the year is "Authentic"

Here's what to know about the relationship between authenticity and art.

As 2023 comes to a close, "Authentic" is the word of the year, an accolade designated by Merriam-Webster, America’s oldest dictionary. This honour was driven by a notable surge in online searches for the word, catalyzed by discussions and narratives surrounding generative AI (such as ChatGPT), deep fakes and identity.

Fact vs Fiction: Authenticity in Art

Within the realm of art, the distinction between an authentic piece and a forgery can hinge on subtle nuances often imperceptible to the naked eye.

Authenticity in art is important: it represents the connection between an artwork and its creator's intent, historical context, and cultural significance. Authenticity demarcates a moment in the artist's creative journey, their artistic choices at that moment of creation, and the spirit of their era. 

Forgery, in contrast, severs this link to history and artistic evolution, weaving a deceptive narrative and warping creators’ intents and re-writing (and re-weighting) the cultural significance of an era.

Determining Authenticity (The Old School Way)

The “old school way” of determining authenticity in art draws upon various factors. An individual authenticating an artwork will examine an artwork’s “provenance” (chain of custody), contrast the artwork to their knowledge of the artist’s existing “catalogue raisonné” (the complete known body of artworks by a given artist), and scientific scrutiny such as examining metals found in paints and even “dendrochonology” (the study of tree rings, which can be used to help examine the years a tree grew before becoming a canvas stretcher). 

Like a family tree, provenance traces an artwork's lineage, affirming its legitimacy and historical journey. Connoisseurship relies on experts who meticulously analyze an artist's unique stylistic attributes and nuances, enabling precise attribution.

There are several challenges with this approach—a fundamental one, which has nothing to do with efficiency, is that an authenticator is only knowledgeable about the artists who have made it into the “canon” (the known body of works that have made their way into studies, museums, and the history books).  This means that a fantastic new artist based in Brooklyn, Bogotá or Berlin, who is not yet in the canon and does not have the benefit of climbing into the canon, cannot be authenticated with the “old school way.”

A lack of trust in authenticity (including the future prospects of authenticity) means that a collector can trust less in an artwork’s ability to hold its value over time.  This means that collectors collect less.  And this lower level of collecting means it’s hard to be an artist who isn’t on the cusp of (or in) the canon.  We’ve all heard the terms “struggling artist” or “starving artist”.

Authenticity at Peggy: The Advent of the Digital Fingerprint

The traditional method of authenticating artwork faces considerable challenges. Forgeries have exploited this system, resulting in notable art fraud cases, including a massive recent operation where a fraud ring made hundreds of forgeries amounting to $100 million and exploiting  Ojibwe artist Norval Morrisseau’s legacy. Even esteemed institutions like the Orlando Museum of Art have fallen victim to art fraud, exemplified by the FBI's seizure in 2022 of 25 artworks attributed to Basquiat.

In response to these challenges, Peggy has developed a patent-pending AI technology for authentication. This innovative approach utilizes advanced cloud computing to generate a digital fingerprint of artworks, enabling swift and accurate authentication within minutes. Artists can register artworks at the artworks’ creation, and collectors can capture photos of the artwork to ensure a match to the digital fingerprint.  

When collectors verify the authenticity of artworks using the fingerprint, this registers them as the new owner of the artwork. This creates a provenance trail for the artwork, cementing its chain of custody. This adds to the artwork’s legacy and reflects a title ownership dynamic similar to that of land registry titles.

When artworks change hands on Peggy, made possible securely via Peggy's new authentication technology, artists receive royalties (also known as the artist resale right). This addresses the issue of artists not benefiting from the increased value of their art on the secondary market.

Looking into the future

If "authenticity" was the word of the year in 2023, a natural segue for the word of the year in 2024 might be "transparency." Following the theme of authenticity, transparency continues the conversation about clarity, honesty, and openness but takes it a step further. While authenticity focuses on being true to one’s own nature or origins, transparency extends this concept into communication, operations, and intentions, particularly in a world increasingly mediated by digital technologies and global interconnectedness.

Transparency would encapsulate the growing demand for clear, unobstructed truth in various sectors, from art and technology to politics and business. It reflects a societal shift towards valuing the authenticity of origins and identities and the clarity and openness in processes, decisions, and information sharing. Transparency represents a deeper yearning for visibility in a complex world where the lines between real and virtual, genuine and artificial, are constantly being renegotiated.